Privacy policy

Last updated: 16 August 2026

Gentle Goods Co. operates this online store and website, including its related information, content, features, tools, products and services (collectively, the “Services”).

Our store is hosted by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how Gentle Goods Co. collects, uses, discloses, stores and protects your personal information when you visit or use the Services, place an order or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use or disclosure of personal information, this Privacy Policy will apply.

By accessing or using the Services, you acknowledge that you have read this Privacy Policy. Where consent is required, we will collect, use or disclose your personal information with your consent or as otherwise permitted or required by applicable law.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be associated with you. It does not include information that has been anonymised so that it can no longer reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of information:

Contact and Delivery Information

This may include your:

  • Name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Delivery address; and

  • Other delivery instructions you provide.

Order and Transaction Information

This may include:

  • Products viewed, added to your cart or purchased;

  • Order history;

  • Returns, refunds, cancellations and exchanges;

  • Discount codes used;

  • Payment status and confirmation;

  • Delivery and tracking information; and

  • Communications relating to your order.

Payment Information

Payments are processed through Shopify and authorised payment providers.

Depending on your chosen payment method, payment providers may collect card or financial-account information needed to process your transaction. Gentle Goods Co. does not ordinarily receive or store your complete payment-card number.

Account Information

If customer accounts are available, we may process information such as:

  • Your account name or login details;

  • Saved addresses;

  • Order history;

  • Preferences and settings; and

  • Account authentication information.

Communications

We collect information you provide when you contact us, including:

  • Customer-support messages;

  • Product or delivery enquiries;

  • Return and refund requests;

  • Reviews and feedback; and

  • Photographs, videos or other materials submitted in connection with an enquiry.

Please do not send sensitive personal information that is not necessary for us to address your request.

Device and Usage Information

When you use the Services, Shopify and other service providers may automatically collect information including:

  • Internet Protocol address;

  • Browser and device type;

  • Operating system;

  • Network connection;

  • Pages visited;

  • Time and manner of interaction;

  • Referring website;

  • Cart and checkout activity; and

  • Cookies and similar technology identifiers.

Marketing Preferences

If you subscribe to marketing communications, we may collect your:

  • Email address;

  • Subscription status;

  • Communication preferences; and

  • Engagement with promotional messages.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you, such as when you place an order, create an account, subscribe to marketing or contact us;

  • Automatically, through Shopify, cookies and similar technologies when you visit or use the Services;

  • From service providers, including payment processors, couriers, fraud-prevention providers, analytics providers and customer-support tools;

  • From social-media platforms, if you interact with us through a platform or use an integrated feature; and

  • From other parties, where you have authorised the disclosure or where collection is permitted by applicable law.

If you provide another person’s personal information—for example, when sending an order to a gift recipient—you confirm that you are authorised to provide that information for the relevant purpose.

3. How We Use Personal Information

We may collect, use or process personal information for the following purposes:

Providing and Fulfilling the Services

We may use your information to:

  • Process and confirm orders;

  • Process payments;

  • Pack and deliver products;

  • Send order, dispatch and tracking notifications;

  • Provide customer accounts and saved preferences;

  • Process returns, refunds or replacements;

  • Respond to customer-support enquiries;

  • Manage promotions or discount codes; and

  • Provide requested website features.

Communicating With You

We may use your information to:

  • Respond to questions and requests;

  • Provide important information about an order;

  • Notify you of changes affecting the Services;

  • Investigate delivery or payment issues; and

  • Maintain our customer relationship with you.

Marketing and Advertising

Where permitted and, where required, with your consent, we may use your information to:

  • Send promotional emails;

  • Announce launches, restocks or offers;

  • Measure the performance of marketing campaigns;

  • Understand customer interests; and

  • Display or support relevant advertising.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in the message or by contacting us.

Unsubscribing from marketing does not prevent us from sending non-promotional communications needed to fulfil an order, respond to a request or provide important service information.

Improving the Services

We may use information to:

  • Understand how customers use our website;

  • Improve product selection and website functionality;

  • Remember customer preferences;

  • Diagnose technical problems;

  • Conduct analytics and research; and

  • Improve the customer experience.

Where reasonably possible, we may use aggregated or anonymised information for these purposes.

Security and Fraud Prevention

We may use information to:

  • Verify transactions;

  • Detect and prevent fraud or misuse;

  • Protect customer accounts;

  • Investigate suspicious activity;

  • Maintain website and payment security; and

  • Protect our customers, business and service providers.

Legal and Business Purposes

We may use information to:

  • Comply with applicable laws and lawful requests;

  • Maintain tax, accounting and transaction records;

  • Establish, exercise or defend legal claims;

  • Enforce our policies and agreements;

  • Resolve disputes; and

  • Support a potential business restructuring, transfer or acquisition where permitted by law.

4. Consent and Withdrawal

Where the Singapore Personal Data Protection Act 2012 requires consent, we will notify you of the relevant purposes and obtain or rely on valid consent, deemed consent or another lawful exception.

You may withdraw consent for our continued collection, use or disclosure of your personal information by contacting gentlegoods.help@gmail.com.

Please provide reasonable notice and identify the information and purposes covered by your request. We will explain any likely consequences before completing the withdrawal where appropriate.

Withdrawal of consent does not affect information already processed lawfully. We may also continue to retain, use or disclose information where permitted or required by law.

Depending on the scope of your request, withdrawing consent may prevent us from providing certain Services, such as fulfilling an active order or maintaining a customer account.

5. How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including to:

Shopify

Shopify hosts and supports our store and processes information relating to your access to and use of the Services.

Payment Providers

Payment providers process payments, verify transactions and help prevent fraud.

Delivery and Fulfilment Providers

We may provide your name, contact information, address and delivery instructions to couriers and fulfilment providers so they can deliver your order and provide tracking updates.

Technology and Service Providers

We may use providers that support:

  • Website hosting;

  • Cloud storage;

  • Information technology;

  • Customer support;

  • Email delivery;

  • Analytics;

  • Security and fraud prevention; and

  • Business administration.

These providers may process information on our behalf for the services they provide.

Marketing and Advertising Providers

Where applicable and permitted by law, we may disclose relevant information to providers that help us deliver communications, measure campaigns or provide advertising.

Parties You Authorise

We may disclose information when you direct or authorise us to do so, including through third-party integrations or social-media features.

Legal and Business Recipients

We may disclose information:

  • To comply with applicable law, a court order or lawful government request;

  • To investigate fraud, security incidents or violations of our policies;

  • To establish, exercise or defend legal rights;

  • To protect the safety or rights of customers or others; or

  • In connection with a merger, restructuring, sale or transfer of the business, subject to applicable law.

We do not disclose personal information to third parties for their independent purposes unless described in this Policy, authorised by you or permitted or required by law.

6. Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes information about your access to and use of the Services to provide, secure and improve its platform and related services.

Information submitted through the Services may be transmitted to Shopify and its service providers, including recipients located outside Singapore.

Shopify may also process information collected through your interactions with our store, other merchants and Shopify to provide certain enhanced services. For processing conducted independently by Shopify, Shopify is responsible for responding to applicable privacy requests.

You can learn more through the Shopify Consumer Privacy Policy and submit certain requests through the Shopify Privacy Portal.

7. Cookies and Similar Technologies

The Services use cookies and similar technologies to operate the website, remember preferences, understand usage, support checkout, maintain security and provide analytics or advertising features.

Cookies may be:

  • Necessary cookies, which support essential website functions;

  • Functional cookies, which remember preferences;

  • Analytics cookies, which help us understand website performance; and

  • Advertising cookies, which may be used to measure campaigns or show relevant advertisements.

You may be able to control cookies through your browser settings or any cookie controls displayed on the website. Blocking certain cookies may prevent some parts of the Services from working properly.

For more information about cookies used by Shopify, please refer to Shopify’s published cookie and privacy information.

8. Marketing Communications

If you subscribe to promotional emails, you may unsubscribe at any time by:

We may require a reasonable period to process an unsubscribe request. You may continue to receive transactional communications about existing orders, accounts or customer-support matters.

9. Third-Party Websites and Services

The Services may contain links to websites or platforms operated by third parties.

We do not control and are not responsible for the privacy, content or security practices of independent third parties. Before providing personal information through another website or platform, please review its privacy policy and terms.

Information posted in public or semi-public areas, including public social-media comments or reviews, may be visible and used by other users or third parties.

The presence of a link does not necessarily mean that Gentle Goods Co. endorses the third-party service.

10. Children’s Personal Information

The Services are not directed at children who are not legally able to provide valid consent for the relevant processing.

We do not knowingly collect personal information directly from young children without appropriate consent from a parent or legal guardian.

If you believe that a child has provided personal information to us without appropriate consent, contact gentlegoods.help@gmail.com so we can review and, where appropriate, delete the information.

Parents and guardians should supervise children’s use of the Services and purchases.

11. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, collection, use, disclosure, copying, modification, loss or disposal.

However, no security system or method of transmitting information over the internet is completely secure. You should avoid sending sensitive or confidential information through unsecured communication channels.

If you maintain a customer account, you are responsible for protecting your password and account access. Please contact us if you believe your account or information has been compromised.

12. Accuracy of Personal Information

We make reasonable efforts to ensure that personal information used to make decisions affecting you or disclosed to another organisation is accurate and complete.

Please ensure that the information you provide is correct and notify us promptly if your contact, account or delivery details change.

13. Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services;

  • Fulfil the purposes described in this Policy;

  • Maintain business, tax and transaction records;

  • Comply with legal obligations;

  • Resolve disputes;

  • Prevent fraud; and

  • Enforce our agreements and policies.

Retention periods vary depending on the nature of the information and applicable legal or business requirements.

When personal information is no longer required for a legal or business purpose, we will take reasonable steps to delete, dispose of or anonymise it.

14. International Transfers

Shopify and some of our other service providers may process or store personal information outside Singapore.

Where personal information is transferred outside Singapore, we will take appropriate steps to ensure that it receives a standard of protection comparable to that required under the Singapore Personal Data Protection Act 2012, as required by applicable law.

These steps may include using service providers with appropriate safeguards, contractual protections or other legally recognised transfer mechanisms.

15. Your Rights and Choices

Subject to applicable law and relevant exceptions, you may contact us to:

  • Request access to personal information we hold about you;

  • Ask how we have used or disclosed your personal information during the applicable period;

  • Request correction of inaccurate or incomplete personal information;

  • Withdraw consent to certain uses or disclosures;

  • Update your communication preferences;

  • Request deletion or anonymisation where appropriate; or

  • Ask questions about our handling of your information.

Some requests, including deletion or portability, may not be available as an absolute legal right in every situation. We will consider such requests in accordance with applicable law and our legal and business obligations.

To protect your information, we may need to verify your identity before responding. We may also ask for details needed to identify the relevant records.

Where permitted by law, a reasonable fee may apply to an access request. If so, we will provide a written estimate before processing the request.

We will respond within the period required by applicable law. If we cannot complete an access or correction request within 30 days, we will generally inform you of when we expect to respond, where required.

We will not penalise or discriminate against you for making a privacy request.

16. Complaints

If you have a concern about how we collect, use, disclose or protect personal information, please contact us first at gentlegoods.help@gmail.com.

Please include sufficient information for us to understand and investigate your concern. We will review the matter and respond as soon as reasonably practicable.

If you remain dissatisfied, you may have the right to contact the Personal Data Protection Commission of Singapore or another relevant data-protection authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, Services or legal obligations.

The revised Policy will be published on this page with an updated “Last updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.

18. Contact and Data Protection Enquiries

For questions, access or correction requests, withdrawal of consent, complaints or other data-protection enquiries, contact:

Gentle Goods Co.
Email: gentlegoods.help@gmail.com

Please use the subject line “Privacy Request” to help us identify and respond to your enquiry.